Peanut Better is an invention from my next-door work neighbor and art director, Dustin Dodd. His irresistible mixture of peanut butter and trail mix won the judges’ hearts at The Variable’s first ever Good Idea Fair, and we wanted to make a spot that did it justice. Since Peanut Better is jam-packed with tasty flavors and textures, we made a video that was equally jam-packed. Talk about a wall-to-wall :30.
While we’re here, take a look at some promotional materials we made for the first Good Idea Fair at The Variable (which is essentially a third grade science fair for semi-grownups). We reminded our coworkers that bad ideas come easy, and the truly good ones are hard to track down.
Andddd having a little fun at the awards ceremony the day of the Good Idea Fair. I’m the host who looks like the UNC frat version of Miami Vice.